Here is the Article
"Nuclear Energy Industry: Sooo 20th Century"
by Kenny Bruno, Special
to CorpWatch
June 7th, 2001
She's cute, she's wholesome, she's All-American. With scooter,
headphones and helmet, she's wired and sooo contemporary. And this
highly likeable kid is saying, into her cell phone, that nuclear power
is "so important to America's energy future."
Our Summer Greenwash Award goes to the Nuclear Energy Institute, for
the ad "Clean Air is Sooo 21st Century."
For choosing an adolescent girl -- someone more susceptible than
average to the harmful effects of radiation (and advertising) -- to
represent the renewed aspirations of the nuclear energy industry, the
Nuclear Energy Institute (NEI) wins the CorpWatch Summer (Blackout)
Greenwash Award.
NEI is no newcomer to greenwash. In 1991, the organization, then
known as the US Council for Energy Awareness, ran an ad saying, "Trees
aren't the only plants that are good for the atmosphere." That ad
pictures a lovely lake, trees and blue skies, co-existing harmoniously
with the characteristic dome of a nuke. The copy includes blanket
statements like nuclear plants "don't pollute the air," " reduce
certain airborne pollutants more 19,000 tons every day," and "produce
no greenhouse gases."
In 1999, Public Citizen and Nuclear Information Research Service
filed a petition to the Federal Trade Commission alleging that NEI
environmental ads with similar claims were false and misleading. The
FTC agreed that the ad was inaccurate, but also ruled that it was
political, not commercial speech, and therefore protected.
The 2001 version (21st Century nuclear greenwash) brings in the
human factor in the form of the modern girl. It assumes we all agree,
including the nuclear industry of course, that clean air is a
must. And that plenty of energy is likewise a must. And then comes the
great news for the girl: there need be no trade-off between environment
and consumerism. Nukes can see to that.
The attempt to rehabilitate the image of nuclear power is
understandable, since not a single nuke has been ordered in the US
since 1973. To overcome opposition, the industry will have to overcome
not only economic obstacles but its own reputation as the
quintessentially scary technology. Several recent events have given the
industry what they see as an opportunity to make a comeback.
First, the energy shortage in California is causing a certain amount
of panic among electricity consumers. The San Francisco Chronicle
recently reported that 59% of Californians now favor additional nuclear
power capacity. The previous poll showed Californians opposed nukes 2
to 1. Nuclear's popularity is rising even though the energy shortage is
a short-term problem due in large part to price-gouging by energy
corporations. Meanwhile, any nuclear plants would take so many years to
come on line they would not solve the current problems.
Second, concern about global warming has become more widespread
(although it hasn't reached the Bush White House). The production of
nuclear power does not produce carbon dioxide, it is true. And
certainly, we at the CorpWatch Greenwash Awards are as concerned as
anyone about reducing CO2 emissions. But nuclear power is not the most
efficient way to do it, and may not help at all.
Energy efficiency and renewables, such as solar and wind, are
cheaper than nukes. Each cent spent on a nuclear kilowatt could have
bought two kilowatts worth of efficiency. Because of that kind of lost
opportunity cost, according to the Rocky Mountain Institute, buying
nuclear power will actually make climate change worse than if the
cheapest renewable options were bought instead. In addition, when you
include CO2 generated in the production of nuclear fuel, during mining
of uranium for example, nukes emit about 4 times as much as renewable
energy sources.
Finally, high energy prices make nuclear's exorbitant price tag a
little less steep, relatively speaking. But even The Economist
magazine editors, who believe that "on the whole, nuclear power plants
(at least in the western world) are today safe and well-run," says the
claims of "dramatically improved economics" are "dubious." The
Economist
asks "why in the world such a mature, well-capitalized industry should
receive subsidies," and predicts that "as subsidies are withdrawn, that
possibility [of building new nuclear plants] will become ever less
likely."
Subsidies are where the industry's parallel strategy of lobbying
comes in. No industry worth its uranium 238 would leave it all just to
greenwash ads, which are for placating the general public. The real
work is in influencing the politicians. And so it was, as the New
York Times
reported on May 23rd, that seven nuclear executives met in March with
George W. Bush's political advisor Karl Rove and Dick Cheney's energy
task force director Andrew Lundquist. Just a few days later the Vice
President said on CNBC that "if you want to do something about carbon
dioxide emissions then you ought to build nuclear power plants..."
(This from a man known more for ridiculing proponents of conservation
than for concern about climate change.) And voila, nuclear energy
appears as part of the mix in the Vice President's energy plan. He even
supports the biggest subsidy of all, the Price-Anderson Act, which
limits liability in case of nuclear accident.
The industry is ecstatic. Listen to nuclear mogul Christian
Poindexter, Chairman of the Constellation Energy Group who attended
that meeting with Rove and Lundquist. "In my wildest dreams when I was
over at the White House in March, I couldn't imagine them [the White
House] getting so behind us."
But perhaps Poindexter and friends should calm down. Three Mile
Island and Chernobyl killed nuclear power, but economics will prevent
its re-birth. Despite US taxpayer subsidies of over $1 trillion over 50
years, nobody is ordering nukes. Cost overruns average 2-3 times
estimates. The Rocky Mountain Institute calls nuclear power the
"greatest commercial failure of any enterprise in the industrial
history of the world."
Even if nukes could compete economically, what of their affect on
our friend in the ad, the wired girl, and on her planet? Children are
more susceptible to the effects of radiation than adults, since their
cells are still dividing. Furthermore, woman of childbearing age, or
girls still developing reproductive capability, bear a second burden:
the danger to their future offspring. Somehow that girl doesn't seem
anxious to embrace a higher risk of cancer for herself or birth defects
for her children.
Even low-level radiation -- the kind routinely permitted for nuclear
power plants -- damages tissues, cells, DNA and other vital molecules
-- causing programmed cell death (apoptosis), genetic mutations,
cancers, leukemia, birth defects, and reproductive, immune and
endocrine system disorders. Though there have been no major accidents
at US reactors since Three Mile Island, more than 90 percent of the
country's reactors have violated government safety regulations during
the last three years, according to Public Citizen.
And accidents did not end with Chernobyl. In 1999, two workers were
killed by radiation exposure at an experimental fuel-reprocessing plant
in Japan. Also in 1999, British Nuclear Fuels was caught falsifying
records relating to shipments of spent fuel to Japan. There's still no
safe way to dispose of high-level radioactive waste, and the US still
hasn't sited a permanent storage facility. The situation in Europe is
no better.
The tag line, "Clean air is sooo 21st Century" makes nuclear power
seem like the technology of the future. But what kind of industry would
continue to generate waste that remains dangerously radioactive for a
hundred thousand years? A 20th century industry, of course.
And nuclear power is sooo 20th century.
Thanks to John Deever of the Institute for Social Action and
Renewal (ISAR) for nominating this ad for a Greenwash Award. (Source: Corpwatch)
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